James R. Rector, Founder & Publisher
Profiles in Leadership Journal
Resilience has become a buzzword. You see it in conferences, webinars, and blogs. These platforms can be helpful; they spark dialogue, introduce ideas, and connect leaders to one another. But resilience in leadership is not theory. It shows up in decisions; often costly, unpopular, and defining.
Resilience in Action
It’s the CEO who decides whether to close a plant; and then stands in front of employees to explain why. Mary Barra did this in 2018 when GM closed five North American plants and cut 14,000 jobs, an act that drew heavy criticism but ultimately positioned the company for long-term stability (Wall Street Journal, Nov. 2018).
It’s the manager who refuses to scapegoat their team when the board demands quick wins. During the 2008 financial crisis, JPMorgan’s Jamie Dimon absorbed the blame at the top, protecting his managers and employees; one reason the bank emerged stronger than rivals (Harvard Business Review, 2009).
And it’s the leader who says no to distractions, even when investors clamor for shortcuts. When Steve Jobs returned to Apple in 1997, he killed dozens of projects to focus on just four products; an act of resilience that reset Apple’s future (Apple Insider, 2011).
Resilience Tested
Resilience is not about bouncing back to where you were. It’s about moving forward to where you must go; tired, scarred, but still leading.
And when resilience fails, the damage is obvious. BP’s Deepwater Horizon disaster in 2010 exposed leaders who downplayed and deflected; costing billions and eroding public trust (New York Times, 2010). WeWork’s Adam Neumann, by contrast, denied reality and overextended; his lack of resilience turned vision into collapse, erasing tens of billions in market value (Bloomberg, 2019).
The 3-Minute Difference
These examples prove that resilience isn’t an abstract concept. It’s visible in decisions; who absorbs the blow, who resists distraction, who chooses principle over convenience. And when it’s absent, the consequences are just as clear.
The role of The 3-Minute Leader™ is simple; not to replace conferences or webinars, but to complement them. Where events explore breadth, we cut to the core. In three minutes, we strip away jargon and spotlight what’s really at stake; with evidence, clarity, and no window dressing.
Three minutes. One truth. Resilience isn’t taught. It’s lived.